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“As a platform … I do think we have a role to play, ensuring a civil environment in the same way when humans come together in any environment they figure out how to make a civil environment.” This is especially tough for Roblox, Sturman noted, because the content is user-generated, and many users are children and teenagers. Moderation is a key but difficult part of managing a shared experience. It's social and you're doing something together, said Daniel Sturman, the chief technology officer at Roblox. Shared 3D experiences are also important for Roblox, a platform where content creators can create games and experiences - like Bloxburg, a popular life-simulation game. Though Second Life only has about a million users today, he said, it makes more money per person than the companies he mentioned without ads or attention-targeting. Imagine a world where you're being continuously surveilled, your body movement can tell the operators of the world things like your illnesses, your mental state,” he said. “Those two models are so destructive if brought into a metaverse that you can't imagine. Rosedale also noted that Second Life doesn’t use the targeted advertising models used by other companies like Facebook and Google. The virtual world of Second Life is one big world that you share together, as opposed to a bunch of different highly tuned filter bubbles.” This collaboration encourages people to behave well on Second Life, Rosedale contends. “People can sit together and collaboratively build a space together.” “The very atomic elements of Second Life are literally something that you reach out with your hand or your mouse and click on and drag around,” he said. Second Life has several features that are unique and important to look at, Rosedale said.
In Second Life, which was created in 2003, users create avatars and can create homes and other spaces, interact with others, and explore different experiences and communities. With those challenges in mind, leaders at Second Life and Roblox shared their key lessons: At best, metaverses bring people together in a shared space
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Key points include the importance of creating collaborative experiences and full online economies, the work to be done on moderation and virtual reality headsets, and how some industries are better poised to enter the metaverse than others. One way to prepare for the future metaverse is looking at existing immersive online experiences, like Second Life and popular platforms like Roblox, Fortnite, and Minecraft. The metaverse “is something we all have to be thinking about, especially when it comes to the enterprise, because it does influence things that come next,” Webb said. “If you're worried about your company needing to jump in right this very minute to make your metaverse play, you can stop worrying.”īut that doesn’t mean it can be pushed aside. Overall, “the metaverse is almost entirely hype and baloney right now,” said Philip Rosedale, whose company Linden Lab created the pioneering virtual civilization Second Life. It’s not a singular place, it’s not a singular protocol,” she said. “It’s not a technology, it’s not even an umbrella of technologies.
Bill Gates recently predicted that in the next few years, most remote meetings will move to a metaverse-type platform.īut the future is unclear because the metaverse is still just a concept, according to futurist Amy Webb, the chief executive officer of the Future Today Institute, who moderated a discussion about the metaverse at the recent Future Compute conference hosted by MIT Technology Review. Some companies, like Gucci and Ferrari, have already established a presence on immersive platforms Roblox and Fortnite, while companies like Disney are looking at creating their own metaverse experience.
And companies of all kinds are looking at what a robust metaverse means for them and their industry.
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